Style Gurus Go Virtual

By Elisabeth Salemme

When fashion journalist Melissa Ceria moved from New York City to San Francisco two years ago, she carried with her a vision: to launch the concept of personal style at a new level. Last September she created ShareYourLook.com which gives men and women a virtual venue to explore and expand their fashion repertoires. The site's 4,000 members from 51 countries post photos of their outfits, then receive comments from other users--compliments, advice or queries about where to buy pieces in a look. "There's a wonderful confidence of people posting pictures and saying 'This is how I dress,'" Ceria says. While each style is unique, many members have one universal brand in their closet: the reasonably priced H&M. "I'm all for being able to have some practical use out of this," Ceria says.