An Armani to Call Your Own

By Betsy Kroll

GIORGIO ARMANI'S CLOTHES have represented refined luxury for an A-list clientele for more than 30 years. So in 2005, when the Italian designer finally introduced Armani Prive, his collection of women's haute couture, his female customers were elated. Now it's the men's turn. Giorgio Armani Fatto a Mano su Misura (Hand Made to Measure) will be Armani's first foray into custom-made suits. Although there are just two options for jacket styles, the possibilities for a one-of-a-kind design are limitless, thanks to a plethora of choices of fabrics, buttons and pocket placement. "With the Fatto a Mano service," Armani says, "my intention is to create a different kind of excellence, one that reflects my own personal aesthetic of bringing the traditional and the modern together while respecting the craft that Savile Row has for so long made its own." The service will be available in 13 of Armani's boutiques around the world, and prices will be about $2,500 to $10,000.