Monday, Sep. 22, 2003

Oct. 3: Mulch Deposition

Martha Stewart Living has revamped its long-running Calendar page, in which the homemaking guru recorded her day-by-day to-do list ("Dig and divide hostas"), replacing it with a more generic (and mostly empty) calendar. The change had nothing to do with her mounting legal troubles, Stewart claimed, telling the New York Times it was simply "time to evolve our calendar into something different." Some other ways her magazine has evolved:

OCTOBER 2002

NUMBER OF PAGES 316

NUMBER OF PHOTOS OF MARTHA (INCLUDING ADS) 6

OCT. 25 CALENDAR ENTRY "Prepare evergreens for winter"

EXCERPT FROM MARTHA'S COLUMN "I like to lie on the wicker chaise ...and listen to the birds' cheerful song."

GOOD THING Baking-pan organizer

OCTOBER 2003

NUMBER OF PAGES 212

NUMBER OF PHOTOS OF MARTHA (INCLUDING ADS) 1

OCT. 25 CALENDAR ENTRY "New moon"

EXCERPT FROM MARTHA'S COLUMN "The funny thing about all the costumes I've made...is that none of them have ever required wearing a mask!"

GOOD THING String dispenser