Monday, Sep. 22, 2003
The New Slim Pickings
By Daren Fonda
Americans want to slim down--or at least that's what they say until they get a craving for a cheeseburger and trundle off to the drive-through. So catering to diners' guilt might seem like a dumb move. But several restaurant chains are now aiming at the wannabe-svelte set by offering more nutritional information and leaner cuisines. Later this year Applebee's plans to launch items developed jointly with Weight Watchers, and other chains are jockeying for the wallets of calorie counters too. --By Daren Fonda
Taco Bell
FARE: Recently launched a Fresco-Style menu with 15 items that each contain fewer than 10 g of fat
THE SKINNY: Will a cheeseless taco satisfy when the 7-Layer Burrito beckons?
Wendy's
FARE: The first major burger chain to offer premium salads, it will put nutritional info on tray liners and takeout bags
THE SKINNY: A loaded Chicken BLT salad has 660 calories--90 more than a Big Bacon Classic
Outback Steakhouse
FARE: Now offering smaller steaks
THE SKINNY: Do the skimpier red-meat portions have diners consuming fewer calories? Not quite. There's evidence that they're simply eating more appetizers and desserts
Don Pablo's
FARE: Low-carb fajitas and margaritas
THE SKINNY: The chain will soon offer fajitas wrapped in lettuce and margaritas with artificial sweetener and fruit juice instead of fructose. Drink a few, and you'll forget all about the calories in your meal