Just Crawling with Style

By Belinda Luscombe

Is there a more vulnerable consumer than a new mother? Since she now tends to be older, she has a tad more disposable income and fewer babies to blow it on. And she's more set in her style, which means those little pink bunnies just won't do. Increasingly, Mom's favorite designers are offering pint-size versions of their products, while traditional baby labels get more adventurous. And then there are maverick lines like Texas-based Dookiewear, which prints onesies with such slogans as "Spawn of Freaks" and "Bad Ass Baby." --By Belinda Luscombe

--SHAKE THOSE BOOTIES Even Nike admits that babies should learn to walk barefoot. But its funky space booties ($25) are the result of a biomechanical study of babies' first steps

--"YOU'RE GOING OUT IN THAT?" Apparently you're never too young to show off what your mama gave you. This summer Burberry is offering its first really itsy-bitsy bikini. It's $70, not including swim lessons

--A WEARABLE STROLLER Last year Maclaren brought out a $2,000 titanium stroller. So this year's model, the Volo, which uses the same aluminum found in high-end racing bikes and has a strap on the back for carrying, is a steal at $140

--ON TARGET Philippe Starck, who has been on a crusade to keep design cheap, created several baby items for Target that will hit the store in late May. The toilet trainer-potty step stool is $17 and the toy car is $30. Also available: a wearable baby monitor for moms and a sippy cup that looks like a wine goblet

--HEY, BABE, YOU'RE A ROCK STAR The ceiling on prices for groovy baby's wear is high. Bon Jovi drummer Tico Torres' line, Rockstarbaby, features backstage faves like leather jackets and pants. To look as hip as Ava, right: about $200