The Aid Continues

By Melissa August, Amanda Bower, Christina Lewis, Victoria Rainert, Sylvia Wong Shih Chin, Sora Song, Heather Won Tesoriero, Josh Tyrangiel

THEN (1985) Bob Geldof organizes Live Aid concerts to raise money for Ethiopian famine relief: "I probably have one shot in my life to say the things I feel to the people that matter, so I'll seize the opportunity."

NOW (2001) Sir Bob, knighted in 1986, starts a corporate-event marketing firm that helps companies advertise new products: "If you build a company, you work for your clients and employees, gain credibility and make money doing it. Why not?"