Condom Chic

By Ann Marie Bonardi, Val Castronovo, Matthew Cooper, Daren Fonda, Unmesh Kher, Benjamin Nugent, Michele Orecklin, Victoria Rainert and Josh Tyrangiel

Sex sells, even safe sex. Maybe that's why Prada's first skin-care line, launched this week, comes in sealed single-serve packs, center, reminiscent of another health aid. And why Jones, a London boutique starting a fashion line, sent out vacuum-packed washcloths, bottom. Comme des Garcons (Like the Boys), natch, has been working this look with its perfumes, at top, and T shirts for years.