Pep-Rallying the Market

By Melissa August, Val Castronovo, Matthew Cooper, Lisa McLaughlin, Julie Rawe, Alain Sanders, Flora Tartakovsky, Chris Taylor and Josh Tyrangiel

Last week the Dow's blue chips soared, the tech-heavy NASDAQ followed its 5000-point close with a three-day fizzle, and the S&P 500 rose nearly 70 points. Market watching can be a harrowing sport, so we asked designers John Ryan ('96 Olympics' Izzy), Cookie Gluck (Chicago Bulls' Benny), Wong Doody (Seattle Sonics logo) and Street Characters (Arizona Cardinals' Big Red) to give the indexes their own mascots.