If Men Took the Pill...

By Harriet Barovick, Hilary Hylton, Lina Lofaro, Tam Gray, David Spitz and Flora Tartakovsky

British researchers announced last month a breakthrough in their development of an oral contraceptive for men. The pill was administered to 23 bold volunteers; the majority produced no active sperm after three months. The sperm loss was temporary, but the side effects required subjects to use testosterone patches in order to keep their manly form. To overcome this marketing dilemma, we asked the fertile minds at various ad agencies to think up some potent campaigns.