There's a Toyota in Your Future

By Sidney Urquhart

Retired auto executives say the darnedest things. In his forthcoming book, A Better Idea, former Ford chief DONALD PETERSEN writes that his company's quality improvements during the '80s failed to put the automaker ahead of the Japanese. "Right now, I rate Toyota the best, followed by Honda, and Mazda does a great job ((too))."

With reporting by DAVID ELLIS