Business Notes Advertising

Did someone say Air Jordan? Better make that multimillionaire Jordan. The high-flying hoopster for the Chicago Bulls not only makes a nice living playing basketball but, according to the Sports Marketing Letter, Michael Jordan is also the top product plugger in the U.S., earning $11 million a year for hyping everything from Chevys to lottery tickets. Last week Jordan began his biggest gig yet: endorsing Gatorade, the "sports drink," for a reported $18 million over 10 years.