The Golden Bookmark Award

By DAVID ELLIS/

ALLEN NEUHARTH

The former chairman of Gannett newspapers and founder of USA Today hit the best-seller list last year with his Confessions of an S.O.B. Now it turns out that the foundation he heads spent $40,000 to buy 2,000 copies of the book -- at retail price -- at various bookstores around the country.

With reporting by DANIEL S. LEVY