Monday, Mar. 26, 1990

Business Notes MUSIC

In the fast-consolidating worldwide music business, the hottest property around was Geffen Records, the last of the big independent labels. Everyone wanted to buy the stable of stars built by hitmaker David Geffen, 47. Last week, in a sweetheart deal that was the talk of Hollywood, Geffen sold his company to MCA in a stock transaction worth an estimated $550 million, but got to stay on as chairman of the label, which records Cher, Don Henley and Guns N' Roses. The agreement makes Geffen MCA's biggest stockholder, with 11% of the entertainment conglomerate.

Geffen had considered a sale to Time Warner, the current distributor of Geffen Records, or Britain's Thorn EMI. Though MCA paid a premium for Geffen's Top 40 talent, the company gains needed clout in the booming record business -- adding pop-rock power to its strong roster of black and country artists. At least in the music business no one is talking about "labels for less."