Solution For Soggy Cereal

It has been sweetened, enriched, fortified and colored, but one aspect of dry cereal has not changed: it gets stale soon after you open the package. Reason: the linings that are supposed to keep cereal fresh in the box are all but useless. As Tony the Tiger and his fellow cereal lovers know, the bag is difficult to open, easily ripped to shreds and nearly impossible to reseal.

An apparent solution to this age-old problem is now at hand. General Foods has introduced new packaging for two of its Post cereals, Natural Raisin Bran and Natural Bran Flakes. The products are enclosed in easy-to-open, easy-to- reseal plastic bags that are similar to the popular Ziploc items.

If, as General Foods expects, consumers decide bran flakes and raisins stay fresher and tastier in the new-style packaging, the company may put its other brands in plastic.