DIED. Roddey E. Mims, 46, White House and Capitol Hill photographer for U.P.I. and TIME whose folksy manner and sensitive camera work won him the fondness and respect of leaders from Lyndon Johnson and Hubert Humphrey to Ronald Reagan and Howard Baker; of a stroke; in Arlington, Va. Said Reagan: "He's been a part of history for so many years it just won't be the same without him."

DIED. Glenn Gould, 50, eccentric, commanding piano virtuoso celebrated for his interpretations of Bach, and one of the first classical performers to concentrate on the LP recording as an art form; of a stroke; in Toronto. A Canadian-born Wunderkind who was playing the piano at 3 and composing at 5, Gould won critical acclaim as a young man for performances that pulsed with rhythmic dynamism and exuberance while retaining clarity and subtlety. He was almost as famous for such oddball habits as wearing gloves, scarf and overcoat in summer. Gould ended his concert career in 1964, concentrating after that on recordings. He defended his idiosyncratic approach by saying, "Music is a malleable art, acquiescent and philosophically flexible."

DIED. Fernando Lamas, 67, charmingly stylish Argentine-born actor whose roles were largely limited to playing the Latin lover and villain in two dozen American films; of cancer; in Los Angeles.

DIED. Walter Terry, 69, author, lecturer and critic, first with the Boston Herald and later with the New York Herald Tribune and Saturday Review, who championed ballet and modern dance for almost half a century; of a heart attack; in New York City.

DIED. William Bernbach, 71, innovative Madison Avenue mogul who inspired the '60s and '70s trend to soft-sell advertising; of leukemia; in New York City. Bernbach preached that "honesty sells." Wit and incisiveness helped too with such campaign tag lines coined under his tutelage as "Think Small" (Volkswagen Beetles) and "We try harder because we're only No. 2" (Avis Rent A Car). His touch helped make Doyle Dane Bernbach, which he co-founded in 1949, the tenth largest ad agency, with $1.2 billion in billings.

DIED. Leroy R. Grumman, 87, self-assured, no-frills mechanical engineer and aeronautical designer who turned his Long Island-based aircraft-repair shop, started in 1929 with $32,000, into one of the country's largest defense contractors (1981 sales: $1.95 billion); in Manhasset, N.Y. During World War II Grumman Hellcats, Wildcats and Avengers chalked up 60% of the enemy kills on the Pacific front. Grumman's company was working on the lunar excursion module when, in 1966, diabetic and almost blind, the avid ex-pilot retired as board chairman.

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