Turning the Other Epithet

The newsletter outlines in loathsome detail people, organizations and ideas that are whimsically felt to warrant unbridled hatred. Future issues will set out plans for National Hate Week, the Ten Most Hated List and the Annual Hate Awards.

All this cheerful odium issues from Hate, Inc., the brainchild of Budd Arthur, 45, a Chicago public relations man. Since Arthur first began promoting his idea last November, more than 1,000 people of ill will have written Hate, Inc. Arthur believes not only that he can keep his volatile idea safely within farcical -- and financially profitable -- bounds, but also that the well-timed release of carefully nurtured hatreds can be beneficial. Says he: "The weapon is satire. If we're successful, the haters will have to find a new word." That does not mean, of course, that the new word will not carry the same old venom -- just a new label.

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