Born. To Viva, 29, the often supine star of underground flesh flicks and more recently a novelist (Superstar), and Michel Auder, 27, film maker: their first child, a daughter; in Manhattan.

Married. Christine Keeler, 28, party girl who rose to notoriety in Britain's 1963 Profumo sex scandal; and Anthony Platt, 31, a metal manufacturing company director; she for the second time; in London.

Died. Lieut. General Do Cao Tri, 41, commander of South Vietnamese troops in Military Region III (see THE WORLD).

Died. Fernandel, 67, elastic-featured French comedian who mugged his way to international cinema fame in The Little World of Don Camilla (1951); of cancer; in Paris. His real name was Fernand Contandin, but he preferred "just one name. Like Napoleon." He won an amateur singing contest in 1928, eleven years later was voted the most popular screen personality in France. His lantern jaw and Grand Canyon grin once prompted Actor Sacha Guitry to inquire with impeccable Gallic politeness: "Has anyone ever told you, monsieur--how odd--that you look like a horse?"

Died. Richard Prentice Ettinger, 77 co-founder of Prentice-Hall, Inc., who parlayed a manuscript and a promise of credit into a publishing empire worth more than $120 million in yearly sales; of heart disease; in Miami Beach. Ettinger began as a $4-a-week law clerk for Charles W. Gerstenberg, who in 1913 wrote a book on corporate finance. The two formed Prentice-Hall, Inc., talked a printer into publishing the book on credit, and thereafter concentrated on business and educational material. Once they found themselves stuck with thousands of copies of a volume on federal taxes; changes in the law had made the work obsolete. "The thing to do," Ettinger recalled, "was to bring out a book that would not go out of date." The result was a loose-leaf-bound book, an innovation that propelled the company into the big time.

Died. William B. Hartsfield, 80, former mayor of Atlanta, whose 231 years in office are said to be a U.S. record for service in a major city and produced the title "mayor emeritus"; of a heart attack; in Atlanta. Following an untraditional policy of racial moderation, Hartsfield guided his city through turbulent years of integration in the 1950s with the slogan "Atlanta is a city too busy to hate." After he retired in 1962, Atlanta named only two things after him (a gorilla and an incinerator), but Atlantans recognized that he had influenced the city's development more than any other person in modern times.

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