Wednesday, November 19 KRAFT MUSIC HALL PRESENTS THE SOUND OF BURT BACHARACH (NBC, 9-10 p.m.).

The show also includes a bit of beautiful noise from Lena Home and Tony Bennett and some spectacular ballet by Edward Villella.

WEDNESDAY NIGHT MOVIE (ABC, 9-11 p.m.). Good guy (Lee Marvin), on filmdom's most unforgettable horse, saves girl (Jane Fonda) from bad guy (Lee Mar vin) in Cat Ballon (1965), one of the best western spoofs ever to canter across the screen.

Thursday, November 20 NET PLAYHOUSE (NET, 8:30-10 p.m.). "A Celebration for William Jennings Bryan" is a portrait of one of America's political folklore heroes.

THURSDAY NIGHT MOVIE (CBS, 9-11 p.m.).

Vivien Leigh, Lotte Lenya, Warren Beatty and Jill St. John in the film version of Tennessee Williams' The Roman Spring of Mrs. Stone (1961).

Friday, November 21 HALLMARK HALL OF FAME (NBC, 8:30-10 p.m.). Director George Schaefer returns to television after a year's absence to pre side over "The File on Devlin," which stars Dame Judith Anderson, Elizabeth Ashley and David McCallum.

PRUDENTIAL'S ON STAGE (NBC, 10-11 p.m.). In "Mirror, Mirror, Off the Wall," a writer's racy pen-name personality be gins to dominate his life. So his wife also develops an alter ego. Starring George C. Scott and Maureen Stapleton.

Saturday, November 22 WIDE WORLD OF SPORTS (ABC, 4:30-6 p.m.). Nino Benvenuti and Luis Rodriguez in a 15-rounder for the World Middle weight championship: live via satellite from Rome.

N.C.A.A. FOOTBALL (ABC, 6-9 p.m.).

U.S.C. v. U.C.L.A. from Los Angeles.

Sunday, November 23 THE ED SULLIVAN SHOW (CBS, 8-9 p.m.).

Guests include Ella Fitzgerald, Caterina Valente, Ed Ames, Eddie Albert and Rich ard Pryor.

THE ADVOCATES (NET, 10-11 p.m.) dis cuss whether involuntary commitment on the grounds of mental illness should be abolished.

Monday, November 24 NIGHTTIME IN MISTEROGERS' NEIGHBORHOOD (NET, 7-8 p.m.). Nighttime becomes easier for children to understand when Misterogers and his neighborhood friends explore the mysteries of the nocturnal world.

GUNSMOKE (CBS, 7:30-8:30 p.m.). Eileen Heckart plays a frontier schoolteacher held prisoner by a bunch of hillbilly cutthroats.

CHRYSLER PRESENTS THE BOB HOPE SPECIAL (NBC, 9-10 p.m.). Special guests include Danny Thomas, Steve Lawrence, Eydie Gorme and Virna Lisi.

THE PEAPICKER IN PICCADILLY (NBC, 10-11 p.m.). Tennessee Ernie Ford takes his country sound to England and surrounds it with an all-British guest list including Davy Jones, Terry-Thomas, Norman Wisdom and Harry Secombe.

Tuesday, November 25 NET FESTIVAL (NET, 9-10 p.m.). Britain's Royal Ballet presents Coppelia, featuring Merle Park, Stanley Holden and Christopher Gable.

MOVIE OF THE WEEK (ABC, 8:30-10 p.m.). Michael Callan, Ann Prentiss, Paul Ford, Eve Arden and Elsa Lanchester star in In Name Only, a comedy about a marriage business that gets into trouble when it turns out that several of the matches it has arranged aren't legal.

THE GOVERNOR AND JJ. (CBS, 9:30-10 p.m.). Kansas Governor Robert Docking drops by for lunch with Governor Drinkwater (Dan Dailey).

THEATER

On Broadway

THE TIME OF YOUR LIFE. William Saroyan's play was first performed 30 years ago and is now revived with care, affection and excellence by the Lincoln Center Repertory Company. To the audience of today the colorful characters in Nick's Saloon seem like a commune of dropouts, and Saroyan may qualify as the first articulate hippie.

JIMMY is a $900,000 anachronism, a Hollywood notion (courtesy of Jack L. Warner) of what a Broadway musical is like, drearily familiar from countless Hollywood films of Broadway musicals. It takes consummate ineptitude to make Jimmy Walker dull and his mistress, Betty Compton, even duller.

BUTTERFLIES ARE FREE. No one expects a new comic writer to be another Neil Simon or Jean Kerr. But one does expect him to be funny and to be himself. Leonard Gershe is only sporadically funny and never uniquely himself. Eileen Heckart, playing the mother of a blind young man who seeks independence by moving into his own apartment, can groan and pun-like a baritone sax--and delivers her lines almost as if Gershe had delivered the goods.

INDIANS. Playwright Arthur Kopit has joined the mea culpa crew with this play, which argues that Americans were once beastly to the redskins--hardly a startling bit of information. The format is that of a Buffalo Bill Wild West show alternating with somber accounts of the humiliation and decimation of the Indians, but the segments never seem to gain any harmony of mood or purpose.

THREE MEN ON A HORSE. George Abbott directs a revival of the 1935 comedy about a composer of greeting-card verses (Jack Gilford) who wiles away his commuting hours by hunch-picking horses with uncanny clairvoyance. The cast is superb, and the entire production is polished to a high gloss.

THE FRONT PAGE. Robert Ryan plays Walter Burns, the tough managing editor of the Chicago Examiner, and Bert Convy plays Hildy Johnson, his top reporter, in this revival of the Ben Hecht-Charles MacArthur saga of newspapering in the 1920s. The play has a cornball period flavor that adds to the enjoyment.

Off Broadway

FORTUNE AND MEN'S EYES, by Canadian Playwright John Herbert, was, when originally presented in 1967, a scorching indictment of the prison system, with its brutal guards and tyrannizing homosexual inmates. As restaged by Sal Mineo, complete with the added attractions of blood, gore, a nude rape scene and an almost totally inept cast, it is nothing more than a carefully placed kick in the groin.

ADAPTATION-NEXT. Elaine May's Adaptation and Terrence McNally's Next are a happy combination of funny and clever one-acters. Both plays are directed by Miss May with her usual wit and comic perception.

CINEMA

GOODBYE, MR. CHIPS. Despite the talent and voice of Petula Clark, this adaptation of James Hilton's classic falls flat as a musical. But Peter O'Toole, as the beloved Mr. Chipping, gives one of the most subtle performances of his career.

THE SECRET OF SANTA VITTORIA. Anthony Quinn as the roistering, boozy Bombolini, and Anna Magnani as his unrelentingly strong-willed wife, Rosa, make a powerful combination.

ALICE'S RESTAURANT. Starting with Arlo Guthrie's hit song of a couple of years ago, Director Arthur Penn develops an amusing yet tragic view of youth and a way of life.

MIDNIGHT COWBOY. With tour tie force performances by Jon Voight and Dustin Hoffman, an improbable love story movingly comes to life.

TAKE THE MONEY AND RUN. Though he bogs down in endless bungles, Coauthor, Director and Star Woody Allen manages to come through with a funny crime flick.

EASY RIDER is a major movie that follows two youths on their search for where it's at. Letting townspeople "rap" at will and drawing a top performance from Newcomer Jack Nicholson, Director-Actor Dennis Hopper has created a classic.

MEDIUM COOL. Using contemporary politics for a backdrop, and making the most of a cast of unkowns, Writer-Director Haskell Wexler explodes with a film that is dynamite.

THE BED SITTING ROOM. This unremittingly surrealistic attack on war makes Director Richard Lester's first film against the military (How I Won the War) look like child's play.

DOWNHILL RACER. Skiing has never before been filmed with quite the electricity that illumines this otherwise routine tale of an amateur athlete (Robert Redford) on the make.

BOOKS Best Reading

THE UNEXPECTED UNIVERSE, by Loren Eiseley. A paean to the possibilities of man in an age of the machine by the an-thropolater, humanist and author of The Immense Journey and The Mind as Nature.

FAKE!, by Clifford Irving. An exuberant account of the activities of one of the most successful and flamboyant art-forging rings in modern history.

COUNTING MY STEPS, by Jakov Lind. The author of Soul of Wood recalls his schizophrenic years in Nazi and postwar Europe, when his survival depended on how convincingly he could change his nationality, language and religion.

PRICKSONGS & DESCANTS, by Robert Coover. In a collection of clever, surreal, and sometimes repellent short stories, the author of The Universal Baseball Association, Inc., J. Henry Waugh, Prop, plays a literary shell game with his readers.

THE FRENCH LIEUTENANT'S WOMAN, by John Fowles. A fascinating novel that uses the tricks and turns of Victorian fiction to pound home the thesis that freedom is the natural condition of man.

WHEN THE WAR IS OVER, by Stephen Becker. An excellent period morality tale about a Union Army officer who attempts to save the life of a teen-age Rebel who shot and wounded him during a Civil War skirmish.

PRESENT AT THE CREATION, by Dean Acheson. In these well-written memoirs, Harry Truman's Secretary of State recalls the formative years of the cold war with much wit, knowledge and insight.

BARNETT FRUMMER IS AN UNBLOOMED FLOWER, by Calvin Trillin. Soft implosions of mirthful satire that should trouble the social and political pretensions of those who would be with it.

POWER, by Adolf A. Berle. A former F.D.R. brain-truster and State Department official compellingly examines the sources and limitations of power and its relationship to ethics.

A SEA CHANGE, by J. R. Salamanca. Bitterness and tenderness are the alternating currents in this novel of the breakup of a marriage, by the author of The Lost Country and Lilith.

AMBASSADOR'S JOURNAL, by John Kenneth Galbraith. Kept during the author's two years as Ambassador to India, this diary is rare for both its first-rate prose and succinct, irreverent opinion ("The more underdeveloped the country, the more overdeveloped the women").

MARY QUEEN OF SCOTS, by Antonia Eraser. A rich, billowing biography of a pretty queen who, by casting herself as a religious martyr, has upstaged her mortal enemy, Queen Elizabeth I, in the imagination of posterity.

THEM, by Joyce Carol Gates. One family's battle to escape the economic and spiritual depression of urban American life.

Best Sellers

FICTION

1. The Godfather, Puzo (1 last week)

2. The House on the Strand, du Maurier (3)

3. The Seven Minutes, Wallace (8)

4. The Andromeda Strain, Crichton (4)

5. In This House of Brede, Godden (7)

6. The Love Machine, Susann (2)

7. The Promise, Potok (6)

8. Naked Came the Stranger, Ashe (5)

9. Portnoy's Complaint, Roth (9)

10. The Pretenders, Davis (10)

NONFICTION

1. The Selling of the President 1968, McGinnis (3)

2. The Peter Principle, Peter and Hull (1)

3. Present at the Creation, Acheson (5)

4. My Life with Jacqueline Kennedy, Gallagher (2)

5. My Life and Prophecies, Dixon and Noorbergen (6)

6. Ambassador's Journal, Galbraith

7. The Honeycomb, St. Johns (7)

8. Prime Time, Kendrick (4)

9. The American Heritage Dictionary

10. The Human Zoo, Morris

* All times E.S.T.

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