Wednesday, October 1 KRAFT MUSIC HALL (NBC, 9-10 p.m.). * Admirers as varied as Bishop Fulton J. Sheen, Don Drysdale and Jack Benny participate with Roastmaster Alan King as "The Friars Club 'Roasts' Milton Berle."

Thursday, October 2

NET PLAYHOUSE (NET, 8:30-10 p.m.). An updated version of Carl Zuckmayer's 1936 movie, Rembrandt tells the story of the artist's life through long years of sorrow and loneliness, when his paintings went unsold and unwanted. With Richard Johnson, Jill Bennett and Terri Stevens.

THURSDAY NIGHT MOVIE (CBS, 9-11 p.m.). Out at her beach house, a free soul (Elizabeth Taylor) enchants a minister headmaster (Richard Burton), and causes his wife (Eva Marie Saint) a lot of grief in The Sandpiper (1965).

Saturday, October 4

WIDE WORLD OF SPORTS (ABC, 5-6:30 p.m.). Gold Cup Powerboat Race from San Diego, Calif., and National Parachuting Championships from Tucson, Ariz.

SATURDAY NIGHT AT THE MOVIES (NBC, 9-11:15 p.m.). A message written in hieroglyphics pulls Ancient Languages Professor Gregory Peck into a wild adventure, with Sophia Loren as part of the stakes in Arabesque (1966).

N.C.A.A. FOOTBALL (ABC, 9:30 p.m.-12:30 a.m.). Mississippi's Rebels meet Alabama's Crimson Tide at Birmingham.

Sunday, October 5

ISSUES AND ANSWERS (ABC, 12:30-1 p.m.). Interview with Vice President Spiro Agnew.

SUNDAY NIGHT MOVIE (ABC, 9-11:45 p.m.). Splendid Edwardian adventure, with Stuart Whitman, Terry-Thomas, Sarah Miles and planeloads of other stars sky larking their way through Those Magnificent Men in Their Flying Machines (1965).

THE FORSYTE SAGA (NET, 9-10 p.m.).

This dramatization of John Galsworthy's sequence novel of a large, nouveau-riche English family begins in 1879, and carries them through 50 years -- and 26 weekly installments -- of scandal, true love, success and misunderstanding. The series, with Kenneth More, Eric Porter and Nyree Dawn Porter, became a "national obsession" in Britain, where it first played.

Monday, October 6 NET JOURNAL (NET, 9-10 p.m.). "Speak Out on Drugs" brings together eight 15-to-20-year-olds who talk about their experiences with marijuana, LSD and "speed" (amphetamine). Questions phoned in by viewers will be answered and discussed by an M.D., a lawyer and a psychologist.

Tuesday, October 7 FROM HERE TO THE SEVENTIES (NBC, 8:30-1 1 p.m.). The problems of today (race, environment, hunger, overpopulation) and the concerns of the future (sexual permissiveness, space, today's youth grown up) are given serious consideration by twelve top news commentators, including John Chancellor, Chet Huntley, David Brinkley, Edwin Newman, Barbara Walters, Elie Abel, Aline Saarinen. Actor Paul Newman is the viewer's guide through the thicket of subjects.

CBS PLAYHOUSE (CBS, 9:30-11 p.m.). An original script by Earl Hamner, "Appalachian Autumn" stars Arthur Kennedy, Teresa Wright and Estelle Winwood.

THEATER

On Broadway

FORTY CARATS features Julie Harris as a 40-year-old divorcee wooed by a lad in his 20s, while her teen-age daughter runs off with a widower of 45.

PLAY IT AGAIN, SAM is Woody Allen's new comedy, in which he plays a woefully unconfident young man trying desperately to be as successful with girls as his idol, Bogey.

Off Broadway

ADAPTATION--NEXT. Elaine May directs two of last season's funniest one-acters. Adaptation, which Miss May also wrote, is the game of life staged like a television game. Next, by Terrerce McNally, is about a middle-aged man undergoing a series of humiliating pre-induction examinations.

NO PLACE TO BE SOMEBODY. Charles Gordone has written a black panther of a play, sometimes tending toward melodrama, but always fierce and absorbing.

TO BE YOUNG, GIFTED AND BLACK is a moving and often amusing evening of readings and dramatizations from the works of the late Lorraine Hansberry.

DAMES AT SEA. The cast is still tapping its way to stardom in this affectionate parody of the movie musicals of the '30s.

CINEMA

THE GYPSY MOTHS. Superficially a film about skydiving, The Gypsy Moths is in fact another investigation by Director John Frankenheimer into the nature and quality of courage. If the story seems too slender and deliberate to bear its weight of rather sophomoric philosophy, there are many scenes--including a lengthy skydiving sequence--of individual brilliance.

TAKE THE MONEY AND RUN. Woody Allen appears as a crook in this crazy crime flick (also directed and coauthored by him) that comes on like gangbusters.

MARRY ME, MARRY ME. Claude Berri (The Two of Us) has directed another wistful film, this one about courtship, love and marriage in a French Jewish family.

ALICE'S RESTAURANT. Arthur Penn has deepened and widened the scope of Arlo Guthrie's hilarious talking-blues record and transformed it into a melancholy epitaph for an entire way of life. Alternately funny and poignant, Alice's Restaurant may be the best film about young people ever made in this country.

MEDIUM COOL is the most impassioned and impressive film released so far this year.Writer-Director-Cinematographer Haskell Wexler's loose narrative about a TV cameraman during last summer's Chicago convention fuses documentary and narrative techniques into a vivid portrait of a nation in conflict.

THE WILD BUNCH. There are equally generous doses of blood and poetry in this western directed by Sam Peckinpah. Telling a violent yarn about a group of freebooting bandits operating around the Tex-Mex border at the turn of the century, Peckinpah uses both a fine sense of irony and an eye for visual splendor to establish himself as one of the best Hollywood directors.

STAIRCASE. There are two good reasons to see this film version of Charles Dyer's play, and they are Richard Burton and Rex Harrison. Portraying a bickering, desperate homosexual couple on the brink of old age, both men turn in their best screen performances in years.

TRUE GRIT. At 62, John Wayne is still riding tall in the saddle. Playing a hard-drinking but softhearted lawman in this cornball western comedy, Wayne proves that his nickname, "The Duke," has never been more apt.

BOOKS

Best Reading

THE EGG OF THE GLAK AND OTHER STORIES, by Harvey Jacobs. Bizarre urban fairy tales delivered with the kick and rhythm of a nightclub comedian.

JESUS REDISCOVERED, by Malcolm Muggeridge. The 66-year-old British cultural curmudgeon writes tellingly of the ways and means and meditations that led to his conversion to Christianity.

FAT CITY, by Leonard Gardner. A brilliant exception to the general rule that boxing fiction seldom graduates beyond the level of caricature.

THE FRENCH: PORTRAIT OF A PEOPLE, by Sanche de Gramont. Only the cuisine comes off unscathed in this entertaining analysis vinaigrette of the French national character.

BIRDS, BEASTS AND RELATIVES, by Gerald Durrell. Zoology begins at home, or at least that's the way it seems to Naturalist Durrell, who recalls his boyhood infatuation with animals and his family's strained tolerance of some of the things that followed him into the house.

THE COST OF LIVING LIKE THIS, by James Kennaway. An intense and coldly accurate novel about a man's coming to terms with two women who love him and the cancer that is pinching off his life.

DONA FLOR AND HER TWO HUSBANDS, by Jorge Amado. A sensuous tale of a virtuous lady and her conjugal rites--as vivid and cheerfully bawdy as Boccaccio.

THE BIG LITTLE MAN FROM BROOKLYN, by St. Clair McKelway. The incredible life of Stanley Clifford Weyman, who cracked the upper crust by posing at various times as U.S. consul general to Algiers, a physician and a French naval officer.

FLASHMAN: FROM THE FLASHMAN PAPERS 1839-1842, edited and arranged by George MacDonald Fraser. But don't believe it for a minute. Though Flashman has fooled several scholars, it is actually an agreeable fictional takeoff on assorted British tales of derring-do in the days of the Empah.

SHAW: AN AUTOBIOGRAPHY (1856-1898), selected by Stanley Weintraub. Shaw never wrote one. But this paste-and-scissors portrait fashioned from fragments of the great man's work serves its purpose well enough.

COLLECTED ESSAYS, by Graham Greene. In notes and criticism, the prolific novelist provocatively drives home the same obsessive point: "Human nature is not black and white but black and grey."

PAIRING OFF, by Julian Moynahan. The book masquerades as a novel but is more like having a nonstop non sequitur Irish storyteller around--which may, on occasion, be more welcome than well-made fiction.

SIAM MIAMI, by Morris Renek. The trials of a pretty pop singer who tries to sell herself and save herself at the same time. Astoundingly, she manages both.

THE YEAR OF THE WHALE, by Victor B. Scheffer. The most awesome of mammals has been left alone by literary men almost since Moby Dick. Now Dr. Scheffer, a scientist working for the U.S. Fish and Wildlife Service, writes of the whale's life cycle with a mixture of fact and feeling that evokes Melville's memory.

MILE HIGH, by Richard Condon. The author's mania for mania is still evident. But this flawed novel about a man who invented, and then profited from Prohibition eventually settles into unpalatable allegory.

THE FOUR-GATED CITY, by Doris Lessing. In the final novel of her Children of Violence series, the author takes Heroine Martha Quest from World War II to the present. Then the meticulous, disturbing book proceeds into the future to demonstrate the author's extrasensory conviction that global disaster is at hand.

THE END OF LIBERALISM, by Theodore J. Lowi. Much liberal policy but little liberalizing practice has characterized the U.S. Government for more than 30 years, says this University of Chicago professor, who argues for a dumping of pragmatism and political pluralism in favor of tough, well-planned and well-enforced Government standards.

MYSTERIES OF EASTER ISLAND, by Francis Maziere. The brooding huge monoliths of Easter Island, 2,000 miles off the coast of

Chile in the Pacific, have held an abiding fascination for generations of archaeologists. Maziere has new theories about the men who produced them and why, though the impact of his research is somewhat blunted by the fact that boulder-size chunks were lifted from previous work by an obscure Capuchin priest named Father Sebastian Englert.

Best Sellers

FICTION 1. The Godfather, Puzo (1 last week)

2. The Love Machine, Susann (2)

3. Portnoy's Complaint, Roth (4)

4. Naked Came the Stranger, Ashe (5)

5. The Pretenders, Davis (6)

6. The Andromeda Strain, Crichton (3)

7. Ada, Nabokov (9)

8. The Goodbye Look, Macdonald (8)

9. The Promise, Potok

10. A Place in the Country, Gainham (10)

NONFICTION 1. The Peter Principle, Peter and Hull (1)

2. The Making of the President 1968, White (2)

3. The Kingdom and the Power, Talese (3)

4. My Life with Jacqueline Kennedy, Gallagher

5. Between Parent and Teenager, Ginott (6)

6. An Unfinished Woman, Hellman (5)

7. Captive City, Demaris (7)

8. The Money Game, 'Adam Smith' (10)

9. Jennie, Martin (4)

10. Miss Craig's 21-Day Shape-Up Program for Men and Women, Craig (9)

* All times E.D.T.

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