Wednesday, November 27 THE BOB HOPE SHOW (NBC, 9-10 p.m.).* Guests: Juliet Prowse, Sergio Mendes, Barbara McNair and Glen Campbell.

Thursday, November 28

THANKSGIVING PARADE OF PARADES (CBS, 9 a.m. to noon). Highlights of Thanksgiving Day parades in New York City, Detroit, Toronto, Philadelphia and Charlotte, N.C.

N.F.L. FOOTBALL (CBS, 12 noon to conclusion). Philadelphia Eagles v. Detroit Lions at Detroit.

N.C.A.A. FOOTBALL (ABC, 2:45-6 p.m.). Texas A. & M. v. Texas at Texas Memorial Stadium.

N.F.L. FOOTBALL (CBS, 6 p.m. to conclusion). Washington Redskins v. Dallas Cowboys at Dallas.

THE THANKSGIVING VISITOR (ABC, 7:30-8:30 p.m.). Something of a sequel to Truman Capote's award-winning "A Christmas Memory" stars Geraldine Page in an affecting tale about the meaning of Thanksgiving. Produced, directed and adapted by Frank and Eleanor Perry (David and Lisa), and Capote.

Friday, November 29

MAN AND HIS UNIVERSE (ABC, 10-11 p.m.). "The Scientist." The motivations and rewards of men of science, featuring Nobel Laureate Professor James Watson and Professor Walter Gilbert, co-directors of Harvard's biochemistry laboratory.

Saturday, November 30 N.C.A.A. FOOTBALL (ABC, 1:15 p.m. to conclusion). Army-Navy game from John F. Kennedy Stadium, Philadelphia. Notre Dame v. U.S.C. at Los Angeles.

A.F.L. DOUBLEHEADER (NBC, 1:30 p.m. to conclusion). Houston Oilers v. Kansas City Chiefs at Kansas City; Buffalo Bills v. Oakland Raiders at Oakland.

Sunday, December 1

THE ANN-MARGRET SHOW (CBS, 9-10 p.m.). The shapely Swedish actress's first television special. Guests: Bob Hope, Jack Benny and Danny Thomas.

SUNDAY NIGHT MOVIE (ABC, 9-11:30 p.m.). The King and I (1956). Film adaptation of Rodgers and Hammerstein's Broadway musical, starring Yul Brynner and Deborah Kerr.

Monday, December 2

MONDAY NIGHT AT THE MOVIES (NBC, 9-11 p.m.). Games (1967). Intrigue, horror--and Simone Signoret.

Tuesday, December 3

SINGER PRESENTS ELVIS (NBC, 9-10 p.m.). Elvis writhes to some old favorites: Hound Dog, Love Me Tender, Heartbreak Hotel.

SPECIAL BARDOT (NBC, 10-11 p.m.). In her first U.S. television special, Brigitte sings and dances on location in Paris, London and on the French Riviera.

Check local listings for date and time of this NET program:

NET FESTIVAL. "Margaret Mead's New Guinea Journal." Ninety-minute account of the distinguished anthropologist's work among tribesmen of the South Seas.

THEATER

On Broadway A CRY OF PLAYERS. Anne and Will of Strat-ford-on-Avon have a very bad marriage. She is always nagging; he drinks, wenches and poaches. Out of this ill wedding, the genius of Western dramatic literature emerges--but one would never know how from William Gibson's meandering fustian. Anne Bancroft does not help the play with her Bronx housewife intonations, but Frank Langella speaks a convincing pseudo-Elizabethan line and conveys the anguish of a young man torn between his responsibilities and his art.

THE GREAT WHITE HOPE. James Earl Jones exudes enormous vitality as the tragic hero of Howard Sackler's play, which is based on the triumphs and trials of Jack Johnson, the first Negro heavyweight champion. The drama has the scope of a minor saga, but Edwin Sherin has directed it like a stampede: all decibels and no deftness.

KING LEAR. In the finest performance of his career, Lee J. Cobb plays an almost unplayable role with consummate skill, infusing his portrayal of Shakespeare's suffering king with an all-involving humanity. Cobb's Lear lacks something of majesty, but is totally convincing in the sad scene of madness. Director Gerald Freedman elicits beautifully modulated acting from the Lincoln Center Repertory Company. Philip Bosco as Kent stands out in a supporting cast that truly supports.

THE APA REPERTORY COMPANY presides over two drawing rooms. In the Louis XIV salon of The Misanthrope, the players are at ease with Moliere's verse spoof on hypocrisy in higher society. But they appear awkward amidst the English modern of a fashionable London flat, where T. S. Eliot's metaphysical comedy, The Cocktail Party, takes place.

Off Broadway

TEA PARTY and THE BASEMENT. In any Pinter play, the questions are the answers. The denouement is total uncertainty. The audience knows less in the end than it thought it knew at the beginning. Even though these two one-acters are lesser Pinter, the playgoer is still held in the author's subtle grip. In Tea Party, a successful manufacturer of bathroom hard ware is driven into a catatonic state by the interactions of his wife, her brother and his secretary. The Basement presents two men and a girl in a power struggle that leaves the meaning of the outcome to the mind of the beholder.

HOW TO STEAL AN ELECTION is unsubtle--and an indelicate, exuberant American-style political revue that satirizes all the U.S. Presidents from G.W. to L.B.J.

RECORDINGS

Pop

CREAM: WHEELS OF FIRE (Atco). In a generally worthy sequel to Disraeli Gears, the Cream spread their talent, at times a bit thinly, over two records. At their best (White Room, Those Were the Days, Deserted Cities of the Heart), the British blues-rock boys amply display the qualities that have made them one of the most interesting of all current pop-music groups: Eric Clapton's pyrotechnics on lead guitar, Bassist Jack Bruce's hard-hitting vocals and Ginger Baker's swaggering drums (which get a remarkable 15-minute solo workout in Toad). Though Cream is disbanding, the group has enough unreleased songs already on tape to guarantee at least two more albums.

THE JIMI HENDRIX EXPERIENCE: ELECTRIC LADYLAND (Reprise). In his live performances, Hendrix often sacrifices musicianship for exhibitionism; in the studio, freed of the temptation to pander to an audience of teenyboppers, he is a truly gifted guitarist, as this somewhat uneven double-record album demonstrates. The music, as well as the words, which Hendrix delivers in an urgently breathy baritone, will be most accessible to disciples of Timothy Leary.

B. B. KING: LUCILLE (BluesWay). Note by single twanging note, B. B. (for Blues Boy) King shows why he is the universally acknowledged master of the blues guitar--as well as a major influence on such young rock performers as Clapton, Hendrix and Mike Bloomfield. He loves Lucille, his guitar, the way other men love women, as he explains with humor in the long talking-blues song that opens the album; Lucille responds, like a woman, with moods that alternate between joy and despair but always closely match King's own intensely passionate singing.

STEPPENWOLF: THE SECOND (Dunhill). On the stage, the lead singer comes on like Elvis Presley in skintight leather pants, while the mincing bass player flips up the skirt of his suede minidress and brandishes his bare bottom. But take away the posturing and what remains is one of the heaviest hard-rock sounds around; occasional tenderness is mixed with chronic anger, often within the same song, as in Don't Step on the Grass, Sam, which ends with a realistic re-enactment of a pot bust.

JEFFERSON AIRPLANE: CROWN OF CREATION (RCA). Life is fashionably bleak; it is a bad trip in which the young grow up into fossils (Crown of Creation), the world ends with an atomic bang (The House at Pooneil Corners), and solace lies in music, sex and dope (In Time, If You Feel). The restraint with which Jefferson Airplane deliver this depressing message gives it all the more impact, particularly in the case of Grace Slick's tender, childlike vocal on Lather, a song lamenting the loss of innocence. In other tracks, she combines with melancholy Marty Balin in the bittersweet close harmony that is the essence of the group's sound.

CINEMA

2001: A SPACE ODYSSEY. Stanley Kubrick's space-age epic explores the history and future of man. Its philosophy may be abstruse, but the technical effects are the best in Hollywood history.

COOGAN'S BLUFF. Director Don Siegel, a favorite of French cinema fans, proves that his reputation is no Gallic caprice with this film about an Arizona deputy sheriff (Clint Eastwood) who comes to New York to extradite a prisoner.

BULLITT. Steve McQueen plays a supercool detective to perfection in this thriller about low life in San Francisco.

FUNNY GIRL. Barbra Streisand comes on loud and clear in a musical biography of Fanny Brice. The film will appeal mainly to those who feel that the leading lady can do no wrong.

WEEKEND. This satire on contemporary bourgeois society has a few of the best scenes ever filmed by Jean-Luc Godard.

THE SUBJECT WAS ROSES. Patricia Neal, Jack Albertson and Martin Sheen kindle the spark of real life in this lace-curtain

Irish drama about the woes of a middleclass family in The Bronx.

ROMEO AND JULIET. Director Franco Zeffirelli translates one of Shakespeare's most familiar plays into a surprisingly effective quattrocento West Side Story. As the star-crossed young lovers, Olivia Hussey and Leonard Whiting perform with a maturity beyond their years.

BOOKS

Best Reading

INSTANT REPLAY: THE GREEN BAY DIARY OF JERRY KRAMER. A succinct answer to that over-asked question: What has happened to the Packers this year? Simple. Vince Lombardi is no longer coach. The Grand Old Martinet of pro football raged, cussed, threatened and coaxed his athletes into winning every Sunday, and Kramer, his all-pro right guard, makes a perceptive witness to his antics.

THE COLLECTED ESSAYS, JOURNALISM AND LETTERS OF GEORGE ORWELL (four volumes), edited by Sonia Orwell and Ian Angus. A remarkable record of the political and intellectual history of Western Europe during the '30s and '40s by the author of Animal Farm and 1984.

O'NEILL: SON AND PLAYWRIGHT, by Louis Sheaffer. O'Neill did what only a major artist can do: he made his public share his private demon. In this painstaking biography, the first of two volumes, Author Sheaffer traces the tensions that defined the playwright's life.

THE CAT'S PAJAMAS and WITCH'S MILK, by Peter De Vries. In these two grotesquely humorous novellas, a gifted, discontented man works hard at being a failure, and a gentle, down-at-heart woman struggles with domestic disaster.

THE CANCER WARD, by Aleksandr Solzhenitsyn. The Soviet author uses a cancer ward as a metaphor for Communist society; the doomed patients reveal jagged, damning insights into the everyday enormities of life under Stalin. Not so successful a book as The First Circle, it is still a relentless narrative and a powerful, often poetic novel.

THE PUBLIC IMAGE, by Muriel Spark. A wickedly witty novel about a movie star who rises and falls on her public image.

Best Sellers

FICTION

1. A Small Town in Germany, le Carre (5 last week)

2. Preserve and Protect, Drury (1)

3. The Salzburg Connection, MacInnes (2)

4. The Hurricane Years, Hawley (4)

5. Airport, Hailey (3)

6. The First Circle, Solzhenitsyn (9)

7. Testimony of Two Men, Caldwell (7)

8. Couples, Updike (8)

9. The Senator, Pearson (6)

10. Red Sky at Morning, Bradford (10)

NON FICTION

1. The Money Game, 'Adam Smith' (2) 2. Sixty Years on the Firing Line, Krock (1)

3. Anti-Memoirs, Malraux (3)

4. Lonesome Cities, McKuen

5. Soul on Ice, Cleaver (7)

6. The Rich and the Super-Rich, Lundberg (4)

7. The Beatles, Davies (6)

8. The Bogey Man, Plimpton

9. Instant Replay, Kramer 10. The American Challenge,

Servan-Schreiber (8)

* All times E.S.T.

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