Times Mirror Expands Again

Always on the lookout for new acquisitions in the "knowledge industry," the Times Mirror Co. last week announced the purchase of Popular Science, the 95-year-old magazine that mixes some explanations of pure science with practical tips for the man who likes to work with his hands. Along with Popular Science, Times Mirror picked up another magazine called Outdoor Life--plus a producer of audio-visual aids linked to the magazines and two book clubs.

It may seem quite a reach for the company that publishes the Los Angeles Times to acquire a Manhattan-based magazine. But for the past six years, the Times Mirror has gone on a shopping spree, snatching up publishing companies right and left. Today, the Times Mirror is one of the nation's largest publishers of paperback books; it also puts out Bibles and dictionaries, art and medical books, airline flight manuals, slide rules and even service-station road maps. It publishes the San Bernardino (Calif.) Sun and Evening Telegram and, south of Los Angeles, the Orange Coast Daily Pilot. According to Times Mirror President Albert Casey, it is the company's ambition to double its earnings in the next five years. In 1966, they stood at $18,455,550.

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