Moves

In widely different businesses, two major executives last week went over and out:

> Morgan J. Cramer, 59, moved from P. Lorillard Co., where, until six weeks ago, he was chairman, of the international division, to Royal Crown Cola, where he becomes president of its international subsidiary. Cramer's switch from puffs to pop was described as amicable. In his 35-year career with Lorillard, Cramer concentrated on the company's exports, retained his interest in overseas business after he became president in 1961 and chief executive a year later. Lorillard's greatest sales (95%) and biggest headaches, though, are in the domestic field, where its onetime fast-selling Kents have slipped. Last year Cra.mer moved aside for Manuel Yellen, who became chairman of the company and chief executive officer. In his $50,000-a-year job with Royal Crown, Cramer will be able to return to the foreign market he understands so well, will try to broaden overseas sales from R.C.'s present small base of 22 countries, bring the growing company into closer competition with bigger Coca-Cola and Pepsi-Cola.

> Robert L. Huffines Jr., 61, resigned as chairman of Defiance Industries and president of B.S.F., a $22.5 million minor empire ranging from banking to automobile tape players, which he had shared with Partners Victor Muscat and Edward Krock. Huffines gave "personal reasons" for breaking up the threesome, who were called the Three Muscateers, sold off the bulk of his holdings to his partners, with whom he had dealt mostly by telephone since the triumvirate was formed eight years ago. He will now operate on his own from his 13,000-acre plantation at Yemassee, S.C.

Group Leader Muscat seemed pleased to see him go. "Huffines wasn't chief executive of those companies," he said. "I am. He sold because he wanted extra money to invest in farms and chicken ranches and that sort of thing." Huffines retorted that chickens, actually, are only a small part of the operation.

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