Bumper Humor

For the American on wheels, the car bumper has now become a billboard. During election time, it advertises his political allegiance; during the offseason, as now, it is used for laughs--most of them so bad that bumper stickers may understandably raise the number of rear-end collisions before the summer is out.

MARY POPPINS IS A JUNKIE kicked off the craze. This was the brainchild of San Francisco Disk Jockey Dan Sorkin, who was fed up with the Mary Poppins cult, had 1,000 Poppins stickers run off for his friends, including Julie Andrews, who pasted one on her station wagon. Sorkin's station KSFO started printing the sticker, and before it knew what had happened, 60,000 had been given away.

Now stickers are turning up in all sizes and colors: WATCHING TV MAKES YOU STERILE, APPLE PIE IS FLUORIDATED, GOD IS ALIVE AND HIDING IN ARGENTINA, CONSERVE WATER--SHOWER WITH A FRIEND. In Los Angeles, Adman Emil Reisman has started national distribution of his stickers, including USE EROGENOUS ZONE NUMBERS and HIRE THE MORALLY HANDICAPPED. "The Sticker thing," muses Reisman, "is sort of related to drawing beards on ad ladies in subways," which just about says it.

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