Friday, Jul. 17, 1964
HOW THE '64 AUTOS FARED
"|"HE 1964 auto year went so fast and furiously that it is hard to believe it is nearly over. Last week General Motors Cadillac Division became the first auto-industry name plate to stop production of the '64s and begin preparations for the 1965 models. In the next few weeks Detroit's other automakers will also close out 1964 production, ending much earlier than usual to prepare for the most complete retooling in many years. As the switchover for the restyled '65s began, the auto industry's 1964 Jan.-June 30
GENERAL MOTORS 2,200,595.
Chevrolet 794,496 . .
Chevelle 177,569. .
Chevy II 104,301. .
Corvair 101,567. .
Pontiac 251,839. .
Tempest 137,487. .
Oldsmobile 183,325 . .
F85 99,872. .
Buick 157,244. .
Special 103,647. .
Cadillac 89,368. .
FORD MOTOR CO 1,046,775. . .
Ford 451,851. . .
Falcon 161,545. . .
Fairlane 141,737. . .
Thunderbird 47,426 . . .
Mustang 68,224. . .
Mercury 58,198 . . .
Comet 101,414. . .
Lincoln 15,893. . .
CHRYSLER CORP 553,020. . .
Plymouth 138,010. . .
Valiant 102,135. . .
Dodge (includes 880) 138,236. . .
Dart 98,309. . .
Chrysler 66,195. . .
Imperial 10,145 . . .
AMERICAN MOTORS 195,799. . .
STUDEBAKER CORP. . 17,682.. report of a record-breaking 4,014,933 auto sales through June, 6% more than in 1963, indicates that Detroit almost surely will have the first 8,000,000-car year in its history. Henry Ford felt so good about the industry's future that he announced last week that Ford will spend more than $90 million to build a new auto plant, its largest in the U.S., south of Detroit. What automakers have fared best in the 1964 auto boom and what name plates have increased their share of the market? The breakdown:
Percent 1963 Jan.-Percent of Market June 30 of Market .54.8 2,065,599 54.7 .19.8 837,313 22.2 4.4 introduced in fall 1963 . 2.6. . 195,462. . . 5.2 2.5 134,124 3.6 6.3 248,295 6.6 3.4. . 70,587. . . 1.9 4.6. 181,961 4.8 2.5. 65,450 1.7 3.9. 162,859. . . 4.3 . 2.6. 84,156 2.2 . 2.2. 85,392 2.3 .26.1. 979,445 25.9 .11.3. 445,181 11.8 . 4.0. 173,426. . . 4.6 3.5 170,673 4.5 1.2. : 28,338 0.8 1.7 introduced in spring 1964 1.5. . 57,082. . . 1.5 2.5 64,966 1.7 . 0.4 13,084 0.3 .13.8 469,717 12.4 3.4 129,610. . . .3.4 2.5 93,084 2.5 3.4 107,416 2.8 2.5 78,305 2.1 1.7 55,581 1.5 0.3. . 5,721 0.2 4.9 225,348 6.0 0.4. . 35,639. . . 0.9
This file is automatically generated by a robot program, so reader's discretion is required.