Rip, Pop, Gurgle, Plop

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Feeding a baby, once one of the major agonies of having one, has been made all but automatic by the Pet Milk Co., which has produced a pre-sterilized can of formula equipped with a sterilized nipple wrapped in plastic. At feeding time nothing more is needed than to peel off the nipple, open the can, tear off the plastic, replace the nipple, and begin feeding the baby one of a choice of four formulas at room temperature. Afterward, the whole unit is thrown away. Price: six 4-oz. or four 8-oz. cans for $1.29. Trial distribution began last week in Atlanta, Dallas and Fort Worth, with national distribution scheduled for next summer.

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