Ford Showroom

Since 1960, the Ford Foundation has seeded 37 U.S. colleges and universities with $127.5 million in matching grants aimed at prodding their friends to kick in even more. Last week the Ford family of fine universities rose by two with the addition of Brandeis ($6,500,000)* and Southern California ($6,000,000).-- Each school gets an immediate Ford payment. To get the rest, each must in three years raise $3 for $1 of Ford cash.

> Brandeis. the nation's first Jewish-sponsored nonsectarian liberal arts uni versity, has in only 14 years created a major U.S. campus in Waltham, Mass. Now it needs a war chest to lure top scholars, notably in its weak departments of economics, philosophy, comparative languages. The library of 300,000 volumes needs strengthening, as does research in humanities. The new grant, says President Abram Sachar. "does for our economic stability what Phi Beta Kappa accreditation did for our academic stature."

> U.S.C., biggest private university in the West, is striving to change its Rose Bowl hue in favor of academic touchdowns. Un der way is a 25-year master plan priced at $106 million. The Ford money will help raise a new science building (particularly for physics), hire more faculty to help boost graduate-student enrollment. Said President Norman H. Top ping: "It will enable us to move forward much faster than we expected."

-- Earlier beneficiaries: Brown, Denver, Johns Hopkins, Notre Dame, Vanderbilt, Stanford. The 29 colleges that have got grants range from Amherst to Whitman.

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