Friday, Oct. 06, 1961

Shopworn Princess

With a regal flourish, the Ladies' Home Journal, " 77-year-old dowager queen of the women's magazine held, last week swept a brand-new team of advertising and business experts into top command. Presumably in the same nonveaii spirit, the Journal's editors trotted out as their No. 1 feature for the October issue: an "exclusive" and interminable study of Monaco's Princess Grace. Was the Journal's editorial lure a mite shopworn? Princess Grace has already been X-rayed to exhaustion by LIFE (1956). Collier's (1957). Look (1956. 1957. 1959. 1961). Redbook (1958). Cosmopolitan (1957, 1958), Coronet (1960) and the Saturday Evening Post (1960). Presumed moral: Never overestimate the power of a woman.

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