Introduction to Society

After years of denouncing discount houses as the slums of retailing, traditional retailers have begun to see the force of the old dictum: if you can't lick 'em, join 'em. In recent weeks Allied Stores Corp., F. W. Woolworth Co. and S. S. Kresge Co. have all announced plans to set up their own discount operations. Last week the nation's largest discount house countered with the news that it was about to move into the inner sanctum of retailing society. As the newest addition to its chain of 14 stores in four states, E. J. Korvette Co. (TIME, March 10) will open an outlet in a Greek-columned building on Manhattan's Fifth Avenue. The building's previous tenant (whose future Manhattan location is still undecided): W. & J. Sloane Inc., suburbia's favorite purveyors of high-priced home furnishings.

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