New Ideas

GOODS & SERVICES

Air Phone. A plane-to-shore telephone service for passengers was started on international flights of El Al Israel Airlines. Toll: usual transocean rates.

Home Talkies. The first sound camera for home movies was announced by Fairchild Camera & Instrument Corp. The 8-mm. 4 1/2-lb. camera is equipped with microphone and takes a special Ansco film with a magnetic stripe to synchronize sound with picture. Sound can also be dubbed in on silent movies by adding a sound stripe and running both through projector. Price: $239.50 for camera, $7.50 for 100 ft. of film and $249.50 for projector.

Hi-Fi Hearing Aid. A hearing aid, "the Extended Range," which covers four octaves and eliminates most background noises and distortions that often make hearing difficult with aids, was put on sale by Zenith Radio Corp. Price: $225.

Home Cooler. A silent electric water cooler that takes up less than a square foot of space, weighs 37 lbs., has no moving parts, cools to 50DEG a half-gallon of water per hour and is primarily designed for the home, was introduced by Arrowhead & Puritas Waters Inc. Rent: $2.90 a month.

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