Changes of the Week

P: Fowler B. McConnell, 63. president since 1946 of Sears, Roebuck & Co., the world's No. 1 general store, was named chairman of the board to succeed Theodore V. Houser, 65, who announced his retirement, even though Sears would not require his retirement until age 70. (Said Houser: "I am inaugurating what I hope will become a settled practice for Sears.") McConnell is a University of Chicago graduate who joined Sears as a stock boy in 1916, returned from serving as an infantry captain in France during World War I to become assistant shoe buyer, worked his way through both the mailorder and retail ends of the business to become vice president for retail administration in 1939. His successor as president is Vice President Charles H. Kellstadt, 61, who became general retail merchandise manager in 1946, has been in charge of the Southern territory since 1950.

P: Charles Merton Rohrabaugh, 63, executive vice president of Manhattan's Kudner advertising agency, was elected president to succeed J.H.S. Ellis, 64, who resigned in a move expected by the advertising world ever since Kudner lost the $24 million Buick account (TIME, Jan. 6). Minnesota-born Mert Rohrabaugh was principal of three Ohio high schools before entering advertising in 1925, joined Kudner in 1942.

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