Names make news. Last week these names made this news:

After paying a courtesy call on Sir Winston Churchill, 82, Japan's Dr. Masatoshi Matsushita, special envoy on H-bomb menaces, repeated Sir Winston's formula for longevity: "A lot of drinking, a lot of eating and eight or nine hours of sleep--most of it in the daytime."

Proclaiming that U.S. males should stop "staring at women's bodies and start looking at their faces again," the Caricaturists Society of America announced the results of a poll of its own members to determine "the perfect female face." Resulting composite: the "violet, limpid" eyes of Elizabeth Taylor; the forehead, "white, smooth and pure," of Kim Novak; the "cute, slightly turned-up" nose of Songstress Teresa Brewer; the "ripe, sultry and suggestive" mouth of Anita Ekberg; the "silky and soft" hair of Sophia Loren; the "firm, yet round and petite" chin of Natalie Wood; the "slender, yet strong" neck of Canada's Skater Barbara Ann Scott; the "sulky, passionate" eyebrows of Prima Donna Maria Callas; the "delicate and small" ears of New Jersey's First Lady Helen Stevenson Meyner because "they invite you to whisper your innermost secrets into them."

NBC's ex-boss, one-man Groupthinker Sylvester L. ("Pat") Weaver, bubbled into activity again with a new pro-culture idea called Program Service, a high-class passel of TV shows that Weaver hopes to beam from stations in 15 "great bellwether markets." Aiming to operate above and beyond the ratings rat race. Pat Weaver, anxious to "enlighten and enrich," will soon start sending out signals to "all the mad scientists in the entertainment and information fields to start brewing their heady brews." Meanwhile, Quiz Whiz Charles Van Doren signed an exclusive five-year contract with NBC at a salary "close to $50,000 a year." Though a programing consultant, and possibly a panelist on a new fall show, Van Doren will also keep plugging in his $4,400-a-year teaching job at Columbia University. And he may get other income. Only last week the House Appropriations Committee disclosed that Van Doren picked up $75 last year by writing a piece for the U.S. Information Agency. Its title: "What Is American Culture?"

Onetime White House Aide (1943-45) Jonathan Daniels, editor of the Raleigh News and Observer, disclosed, on the twelfth anniversary of the death of Franklin D. Roosevelt, that he had withheld from newsmen certain photographs made of F.D.R. at Yalta: "It was my job to screen those pictures and to release to the press only those least marked by the deadly, haggard weariness of the commander whose face . . . had so long been a symbol of confidence." In Los Angeles, recalling that she had seen some of the censored pictures, Eleanor Roosevelt did not concur: "I do not believe that [F.D.R.] looked so bad in them."

Since taking lodgings in California's San Quentin prison, Prisoner Caryl Chessman, 36, sentenced to death in 1948 for kidnaping and attempted rape, has spent most of his time writing books (including a bestseller, Cell 2455, Death Row) and outlining a series of petitions to the U.S. Supreme Court for new hearings. Last week the court read Chessman's latest petition, granted him a hearing on his claim that his trial deprived him of due process of law (because of the court reporter's "incompetence").

TirelessToastmaster George Jessel, 59, living proof that vaudeville is not dead, was still dead set on being named U.S. Ambassador to Israel, all kidding aside. A popular benefactor of Israel (he has raised a claimed $50 million in bonds and United Jewish Appeal gifts), Georgie stated his qualifications: "I'm a third-generation American with strong Jewish ties. I have striped pants, am thinner than Perle Mesta and can travel easier. If I were ever sent as our envoy to the valiant young democracy of Israel, I believe I could do a very good job." What are the chance's of arch-Democrat Jessel wangling the job from the present Administration? "I used to go to the White House as often as 15 times a year. Now I can't even get as far south as Baltimore."

Riding his new spring line, Paris Couturier Christian Dior (TIME, March 4) opened a U.S. good-will junket in Chicago, met a probing press and sent it away impressed. Sample question: "Any comment on the fact that some psychiatrists say that dress designers hate women?" Sample answer: "I don't know. Perhaps some psychiatrists don't like women." Does Dior give any consideration to what husbands like? Dior (unfalteringly): "Husbands always like what their wives wear. They just protest a little because it is expensive. It is a kind of joke, but in the end they like what their wives like!"

Britain's ex-Prime Minister Sir Anthony Eden was doing "well" at week's end in Boston after his fourth major abdominal operation there since 1953. The surgeons corrected a bile-duct obstruction, found no malignancy, hoped that long-ailing Sir Anthony may now look forward to complete recovery.

What was billed as a heavier-than-air spectacle, the Hollywood premiere of The Spirit of St. Louis (TIME, March 4), turned out to be a lighter-than-air farce, featuring Jayne (The Girl Can't Help It) Mansfield in the role of a captive blimp. Under the marquee of the garish Egyptian Theater. Jayne was lifted longitudinally over the crowd by her protein-packed boy friend, Mickey Hargitay. She floated high over the gawkers, exuded good will, flapped her control surfaces, even managed to autograph programs held forth to her. Soon all eyes and TV cameras had abandoned such relatively dull sights as Spirit's star James Stewart, Gary Cooper and Greer Garson. Groaned Greer, after intently gazing at Jayne: "Who can follow that?"

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