Monday, Apr. 15, 1957

New Ideas

GOODS & SERVICES

Packaged Goldfish. Goldfish in watertight sealed plastic bags were put on sale (200,000 in ten weeks) by Missouri's Ozark Fisheries Inc. The polyethylene sack admits enough air for the fish, while charcoal and antibiotics keep the water pure. The goldfish can live three weeks in the bag. Price: 39-c- for a bag with two fish.

Versatile Vacuum. Electrolux Corp. put on the market the "Turb-o-tool," a utility kit that turns a vacuum cleaner into a handyman's gadget. Slipped on the end of the air hose, a lightweight (2-lb.) rotary motor is operated by the cleaner's suction, develops enough power (up to 2,300 r.p.m.) to drive a drill through 3/4-in. steel. The Turb-o-tool has accessories for sanding, scrubbing, polishing, other household chores. Price: $39.75.

Soft-Drink Tablet. "Fizzies," tablets which turn water into fruit-flavored pop (orange, grape, cherry, lemon-lime), have been developed by Baltimore's Emerson Drug Co. Fizzies proved so popular in test markets that they will go on sale nationwide. Price: eight for 25-c-

Fish Caller. Milwaukee's Birch Kraft Inc. put on sale a fish-calling buzzer operated by a flashlight battery in a watertight cylinder. A fisherman hangs the buzzer in the water, then casts when fish approach what Birch Kraft says sounds like an insect in distress. The buzzer works best in quiet water, has attracted bass, bluegill. small varieties of saltwater fish. Price: $9.95.

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