Monday, Feb. 18, 1957
Newsreel
Warner Bros, polled the audience at a sneak preview of The Spirit of St. Louis, found with pained surprise that hardly anyone under 40 knew or cared anything about Charles A. Lindbergh (now 55) or his solo flight across the Atlantic 30 years ago. Determined that the younger generation should not confuse the Lone Eagle with Sitting Bull, or with Jimmy Stewart, 47, the film's Lindbergh, the studio detailed Tab Hunter, 25 (who does not appear in Spirit), to tout the movie in high schools and colleges, and give a from-the-heart sell to the Missile-Age young who make up most of today's dwindling movie audience.
In flurries of real snow and machine-made publicity, five unknown actresses were freighted across the continent to be tested for the title role in Marjorie Morningstar. As the season's best-plugged heroine hunt progressed, Hollywood jungle drums boomed Carroll (Baby Doll) Baker, Jean Simmons, Elizabeth Taylor and the Old Vic's Claire Bloom for the part. A likely long shot, according to one tub thumper, for Herman Wouk's bagel-belt heroine: Steve Allen's sometime girl singer, Irish-descended Erin O'Brien.
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