Eggheads, Go Home

In its three years of publication, the Democratic Digest has served mostly as a canape tray laden with fancily garnished political tidbits. Adlai Stevenson's egghead followers thought it had the flavor of real caviar. But most ordinary folks considered it just plain fish eggs--and rancid at that. Result: the Digest lost $200,000 in struggling toward a monthly circulation of 70,000.

Last week Democratic National Chairman Paul Butler, in announcing that he planned to stay on at his post (a decision that seemed satisfactory even to his many party enemies, who were quite willing to let him undertake the thankless job of paying off the Democrats' $1,000,000 deficit from the last campaign), said the Digest will no longer be aimed at a "limited intellectual audience." It will be converted from a "political luxury the party cannot afford" to a direct channel of communication between the national commit tee and Democratic precinct workers.

In thus risking the eggheads' ire, Chairman Butler served implicit notice that they, like the Digest, are an expendable political luxury.

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