New Ideas

GOODS & SERVICES

Roadside Telegrams. Motorists en route from Paris to Nice. Bordeaux or Calais can receive messages by means of huge billboards put up by Esso service stations. Telegrams are addressed to "Autogramme Paris," delivered to the highway safety division of the French Touring Club, which, in turn, relays messages to appropriate Esso stations for posting along the route. The motorist then sees his name and license number on a billboard, stops at the next station to pick up his message.

Freight Shrinker. A freight-car Shrinker to cut cargo damage in railroad cars (last year American railroads paid more than $98 million in claims) was announced by New York Inventor Glenn F. Wilkes. The Shrinker is a movable steel bulkhead at each end of a freight car. As the cargo starts to shift in transit, the bulkhead automatically forces it back in place through a system of cogs and springs.

Underwater Loudspeaker. A small watertight loudspeaker for divers and frogmen, which will transmit a human voice from 60 ft. to 100 ft. under water, was brought out by Italian Engineer Angelo Pez. Although the U.S. Navy already uses similar equipment with a greater voice range, Pez expects to find a ready consumers' market for his Vocesub.

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