Monday, Jul. 16, 1956
Dear TIME-Reader:
IN an election year, Harry Truman recently observed, Americans behave somewhat like primitive people at the time of the full moon. As this year's political debate warms up, TIME is offering its subscribers a new gadget that will help settle many an argument, perhaps touch off a good many more.
It's a handy little red disk called the "Election Year Argument Settler," available to TIME readers who want a convenient, fact-packed reference to resolve questions about all U.S. national elections.
The wheel clicks off 818 useful facts about U.S. Presidents and election campaigns, how each state voted in '52 and '54, House and Senate seats at stake in '56, number of electoral votes for each state, their governors and parties. The reverse side spins out details on every U.S. President from George Washington to Dwight David Eisenhower: years served, their opponents and their Vice Presidents.
The gadget should delight practitioners of political oneupmanship. In a hassle over who opposed Zachary Taylor in 1848, the Settler-directed contestant would be in a position to score: "Why, Lewis Cass. I thought everybody knew that!"
To obtain your free copy of this omniscient disk before it goes on sale at newsstands to the general public for 25-c- a copy, send your request, accompanied by an address label from your copy of TIME, to :
Argument Settler Department
TIME, The Weekly Newsmagazine
540 North Michigan Avenue
Chicago I I, Ill.
Additional copies are 25-c- apiece (check or cash). In the case of schools, colleges and libraries, a special rate of 10-c- applies on orders of ten or more.
Cordially yours,
James A. Linen
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