Monday, Apr. 16, 1956
The Smear That Failed
Right up to election eve, his enemies spared no smear in their efforts to unseat able, 43-year-old Mayor Frank Zeidler of Milwaukee. A few days before the election, supporters of Alderman Milton McGuire, Zeidler's opponent, published advertisements (later repudiated by McGuire) which declared that Milwaukee was infested with marijuana and liquor-crazed juveniles and that "hoodlum mobs" ranged the city "with wolf-pack viciousness." Despite this and a whispering campaign that labeled him a "nigger lover" (TIME, April 2), Socialist Zeidler last week won his third consecutive term by a majority of 23,000 votes (out of 214,000 cast). But regardless of the voters' verdict, the whispering campaign had been damaging, and the racial tensions it had aroused would continue to haunt Milwaukee for a long time to come.
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