Changes of the Week

CJ Major General Charles Trueman Lanham (ret.), 53, Dwight Eisenhower's chief press officer in SHAPE (and "prototype" of Colonel Cantwell, hero of Hemingway's Across the River and Into the Trees), is slated to be board chairman of Colt's Manufacturing Co., which was taken over last week by Penn-Texas Corp. (TIME, Oct. 3). Born in Washington, B.C., West Pointer "Buck" Lanham wrote poetry until it interfered with his Army career, later edited Infantry in Battle, a widely used Army textbook. In World War II, he fought through Normandy and the Bulge with the 22nd Infantry Regiment, earned a jacketful of decorations, including the Distinguished Service Cross. P: Walter A. (for nothing) Haas, 66, the man who made denim work pants high fashion, moved up from president to board chairman of San Francisco's Levi Strauss & Co. Haas, a San Franciscan and University of California graduate, married a grand niece of Levi Strauss in 1914, entered the company, and became president in 1928. Levis were strictly work pants when Haas took over; he introduced "Levis for Ladies" in the 19303, hit the big time when bobby-soxers and college coeds adopted them as a uniform. Current sales: more than 10 million pairs a year. Succeeding Haas as president is Daniel E. Koshland, 63, also a San Franciscan, who joined the company in 1922, has served as vice president and treasurer. P: James David Zellerbach, 63, president of Crown Zellerbach Corp., was elected chairman of the nonprofit, privately sponsored Committee for Economic Development. He succeeds Meyer Kestnbaum, president of Hart Schaffner & Marx, who has resigned to become special assistant to President Eisenhower. Zellerbach was born in San Francisco, got a B.S. degree from the University of California in 1913, joined the family papermaking firm a year later. In 1938 he was named its president, succeeding his father, has long been active in Government and public affairs.

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