The Busy Air

P: In Buffalo, Researcher Albert Sindlinger rubbed salt in Hollywood's wounds by announcing that every 2% increase of TV ownership in a community causes a 1% drop in receipts at the local movie theaters.

P: In Manhattan. Procter & Gamble, Lever Bros, and Colgate-Palmolive Co. estimated that they would spend this year a total of $64 million on TV to sell soap. The National Council of Churches earmarked $1,405,000 to sell religion over radio and TV.

P: In San Francisco, the Steinhart Aquarium was planning to package an octopus in an oxygen tent for a flight to Manhattan. The intended purpose: a four-minute appearance on NBC's Home TV show.

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