The Busy Air

P: In Chicago, the Admiral Corp., discovering that scores of Great Lakes freighters are now equipped with TV sets, reported that ships can steam 986 miles from Buffalo to Duluth, Minn, with "relatively few non-TV reception areas." Uplift note reported by Admiral: Great Lakes sailors are so entranced by TV that they no longer "have to go ashore to seek entertainment."

P: In Manhattan, NBC hastily abandoned its experiment of telecasting parts of four different college football games instead of one complete game. The reason: both the sponsor, General Motors, and televiewers (their letters were 7 to 1 against the experiment) liked the old way better.

P: In Washington and Manhattan, TV-men were amazed to find that the second run of the NBC film series, Victory at Sea, describing the war in the Pacific, was drawing twice as many viewers as the first run last year.

P: In Toronto, radio station CHUM daringly dropped all its western serials, quiz programs and disk jockeys, to concentrate on "melodic" music and news. Explained Program Director Mrs. Leigh Lee: "We think there is a big audience that is sick to death of too much disk-jockey chatter. No one cares a damn that Eddie Fisher was wearing pajamas when he cut this disk, or that Hugo Winterhalter broke three fingers while conducting a number. By playing purely music we may bring back that lost audience."

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