Professional Advice

The public-relations director of the A.M.A. last week offered the medical profession some pointed professional advice: now that the threat of compulsory health insurance no longer hangs over U.S. medicine, doctors should quit squabbling among themselves, Director Leo Brown told the Kentucky State Medical Association. Also: "We need more interest in the public and less in ourselves."

For the medical profession, Brown spelled out his definition of good public relations as: "Prompt, courteous, efficient service made available 24 hours a day and 365 days a year." And, he added, "good public relations is something like making love--you have to participate in it if you expect to get much satisfaction out of it."

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