Changes of the Week

P:Bruce Alva Gimbel, 39, moved up to the presidency of Gimbel Brothers, Inc., succeeding his father, Bernard Feustman Gimbel, 68, who became chairman of the board. The third-generation Gimbel to be president since great-grandfather Adam Gimbel opened his Palace of Trade in Vincennes, Ind. 111 years ago, Bruce Gimbel started learning the business after graduation from Yale, has been vice president of Saks Fifth Avenue (a Gimbel subsidiary) since 1946.

P:William F. Dietrich, 52, executive vice president of the 50-year-old Green Giant Co., world's largest packer (27 canneries) of peas and corn (annual sales: $46 million), was named president to succeed Edward B. Cosgrove, 64, who became board chairman. Minneapolis-born Dietrich came to Green Giant (then the Minnesota Valley Canning Co.) as an accountant in 1918, rose swiftly through the ranks to assistant secretary, secretary and, finally, executive vice president in 1947.

P:Executive Vice President Burl S. (for Stevens) Watson, 59, became president of Cities Service Co., succeeding W. Alton Jones, 62, who moved up to board chairman. Watson, who joined Cities Service 36 years ago as an engineer, helped President Jones reorganize Cities Service's widely spread companies into a single system, disposing of its electric and natural-gas utilities, and concentrating on its oil and natural gas business.

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