Names make news. Last week these names made this news:

Novelist Kathleen Winsor, 34, helpfully analyzed her marital career for a Hearst reporter in Manhattan. Of husband No. 1, Robert John Herwig, a football coach, she said: "While Bob was overseas, Forever Amber was published . . . During the next year I received $1,000,000 in royalties ... It is to his credit that he was unable to adjust himself comfortably to his wife suddenly making $1,000,000." Husband No. 2, Bandleader Artie Shaw, was "an unhappy mistake from the very beginning ... I was working on Star Money, my second book, and Artie was working on a book of his own. He said this had been a lifelong ambition. I think he must have had some vague notion that being married to a writer would have the effect of making him concentrate on writing ... It became painfully evident that he did not love me and never had." Husband No. 3, Lawyer Arnold Krakower, handled her divorce from Shaw. "We came to a parting of the ways three weeks ago, and a divorce is inevitable ... We discovered that we were more different than we were alike. He, for example, believed that a man should dominate the household . . ."

For a "favorite book" display, the librarian at Bucknell University (Lewisburg, Pa.) wrote to 44 men of affairs asking them to nominate two or three books which they considered "most meaningful." Sample return, from Vice President Richard Nixon: Tolstoy's War and Peace, Robert La Follette's autobiography, and Witness, by Whittaker Chambers.

Colonel Robert R. McCormick, the sometime British-baiting publisher of the Chicago Tribune, and his wife arrived in London for a visit. The colonel did not plan to attend the coronation, but, he added, "... I have some lively memories of British royal families. I recall that once the Prince of Wales, later Edward VII, patted me on the head when I was a little boy visiting Germany. The Prince was with the Kaiser . . . The Prince said to me, 'There's a nice little British boy,' because he noticed I was wearing a sailor's hat bearing the initials H.M.S. 'No, sir, American,' I said. And both the Prince and the Kaiser laughed. That was the end of my contact with them."

In Naples, where he is hard at work on a new film called Man, Beast and Virtue, 37-year-old Wonder Boy Orson Welles confided to a reporter: "I am the only middle-aged genius in the business to whom nothing comes easy."

London's Covent Garden exploded with applause at the first appearance in six months of Britain's Prima Ballerina Margot Fonteyn. An attack of diphtheria last October had left strange complications. Her legs and arms were numb and nerveless. In January she said: "At the moment, I can't do even the easiest dance." By last week she felt ready to appear in the undemanding ballet Apparitions, and summoned her oldest friends to rally round. Instead of a few friendly faces, she drew a capacity audience of some 2,000 which gave Margot 14 curtain calls and 41 bouquets. Said she: "I don't feel I deserve any of this applause, but thank you all very much . . . Now I know I can go on as usual."

In Manhattan, the Government slapped a tax lien against Frank Sinatra for $109,997 m back income taxes. Said the Crooner in Hollywood: "The legalistics involved are beyond my comprehension."

The Marine Corps Reserve selection board, which last year passed over the name of Senator Joe McCarthy for promotion from major to lieutenant colonel, included him in a list of 184 promotions approved by the Secretary of the Navy.

At London airport, a crowd of expectant reporters and photographers and a group of doctors awaited the arrival of a transatlantic plane from New York. The object of their vigil: Actor Sir Laurence Olivier, who was bringing his sick and troubled wife Vivien Leigh home from Hollywood, where she collapsed with a nervous breakdown a fortnight ago.

Columnists were busy making a match between Bing Crosby, 48, and blonde, Cinemactress Mono (Dear Wife) Freeman, 26, first introduced to Hollywood by Producer Howard Hughes, who discovered her working as a model in Manhattan. Louella Parsons noted that Mona's mother "is taking shots and getting her passports so she can accompany Mona to Europe. There's a possible picture deal, and, of course, Bing Crosby," who sailed last week on the Queen Elisabeth. Broadway's Danton Walker reported that friends predicted a wedding "at St. Moritz, Switzerland, in December."

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