Born. To William Clay Ford, 26, grandson of the automobile maker, and Martha Firestone Ford, 25, tire and rubber heiress: their second daughter; in Detroit. Name: Sheila. Weight: 7 lbs. 4 oz.

Married. Ralph Branca, 25, Brooklyn Dodgers pitcher, who last month threw the home-run ball that gave the Giants the National League pennant; and Ann Mulvey, 20, daughter of James A. Mulvey, one-fourth owner of the Dodgers; in Brooklyn.

Married. The Marquess of Blandford ("Sonny"), 25, heir to the dukedom of Marlborough, Blenheim Palace and about $5,600,000, first beau of Princess Margaret; and Susan Hornby, 22, wealthy socialite; in London (see NEWS IN PICTURES).

Married. Ida Lupino, 34, British-born cinemactress; and Howard Duff, 33, actor (radio's "Sam Spade"); she for the third time, the day after her divorce from Collier Young, 42, partner in her independent film company; in Lake Tahoe, Nev.

Marriage Revealed. H. Earl Hoover, 60, Chicago vacuum cleaner magnate; and Miriam Ulbinen, 38, his housekeeper; he for the third time; on Oct. 2, in Denver. Divorced two months ago, Hoover announced that the thought of remarrying occurred to him "on the spur of the moment" while he was on a business trip, and that he called up his housekeeper and asked her to fly to Denver for a wedding.

Died. Frederick Bezner, 73. millionaire co-founder (with seven others) in 1909 of the Hudson Motor Car Co., now the fifth biggest in the U.S.; in Darien, Conn. After he failed to return from his usual afternoon walk, his butler notified police. With the help of bloodhounds and high-school students organized for the search, they found him where he had collapsed on the beach, still conscious but dying from exposure.

Died. Max C. Fleischmann, 74, heir to the Fleischmann yeast and gin companies: by his own hand (he shot himself after learning he was afflicted with an incurable disease); in Carpinteria, Calif. In 1929, he sold the business his father had built in Ohio to the House of Morgan for a reported $20 million worth of shares in Standard Brands. After that, he helped round up lawbreakers in Nevada, where he built a mansion and became an honorary cop, roamed the world in a succession of 22 luxury yachts. In 1941, he infuriated Commerce Secretary Jesse Jones by being the only tycoon in the country who refused to sell his private airplane to the Government for defense.

Died. Miss Mary Lathrop, 85, Denver probate lawyer, first woman member of the American Bar Association (in 1917); of a heart attack; in Denver.

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