Monday, Sep. 17, 1951

Young Team In

When Lester Lum Colbert (TIME, Jan. 29) became president of the Chrysler Corp. last year, many of the company's top brass were pushing the retirement age (65). "Don't worry," said 46-year-old "Tex" Colbert, "we'll have plenty of able replacements." Last week President

Colbert trotted out the stars of his new, younger team. Among them: P: William C. Newberg, 40, new president of the Dodge Division (succeeding Colbert). Newberg came to the company right out of the University of Washington ('33), moved up from the road-testing department into engineering. A Colbert protege, he was hand-picked to be chief engineer of Dodge's B-29 engine plant in Chicago during World War II, later became president of Chrysler's Airtemp Division, tripled its sales in three years. As president of Dodge, Chrysler's biggest division, Newberg will be in charge of building in Detroit one of the largest jet-engine plants in the U.S. P: Edward G. Quinn, 47, general manager and vice president of the Chrysler Division. Quinn started in the autoindustry at 15 as an apprentice toolmaker with Studebaker, joined Chrysler in 1934, worked his way up through sales jobs all over the country for the company to become general sales manager of Dodge, has the same backslapping bounce as Colbert. In his new job, Quinn is heir apparent to the presidency of the Chrysler Division, will step up when President David A. Wallace retires in 1953. P: Louis J. Purdy, 56, vice president of Dodge trucks, which produced 450,000 military vehicles during the war, takes on the additional job of general manager of trucks and assistant to Newberg.

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