Frozen Sunkist

Ever since the start of the $125 million-a-year frozen fruit-juice industry, California has run a bad second to Florida in producing the concentrates. Last week California's 14,500-member Fruit Growers Exchange decided to put its own "Sunkist" trademark on a full line of frozen citrus juice concentrates (lemon, lemonade, grapefruit, orange, orange-grapefruit). To sell the new frozen Sunkist juices the exchange picked an old hand at marketing frozen foods: John I. Moone, 38, founder and president of Snow Crop, among the top frozen-juice producers in the U.S. Moone resigned last week from Snow Crop, along with three other top executives, to form a new distributing company, Marketers Inc. Backed by a $1,000,000 ad campaign and the use of the exchange's plants, Moone expects his new company to be selling Sunkist juices all over the U.S. by the end of the year.

This file is automatically generated by a robot program, so reader's discretion is required.