The New Pictures

I Can Get It for You Wholesale (20th Century-Fox) waters down and sugars up Jerome Weidman's merciless novel about the rise of a thoroughgoing heel in Manhattan's garment center. In the film, the heel has been transformed into a hellcat (Susan Hayward), still greedy and pushy, but with as much talent as guile, a conscience to catch up with her treacheries, and the sheen of Fifth Avenue instead of the flashiness of Seventh.

Designer Hayward lures a top salesman

(Dan Dailey) and an expert "inside man" (Sam Jaffe) into a manufacturing partnership in the $10.95 dress line, cons her sister into putting up the money for her stake. Eager to climb the garment center escalator from dresses to frocks to gowns, she double-crosses Dailey by making a tricky deal with an unctuous department-store tycoon (George Sanders). But when the time comes to leave her partners bankrupt and give Sanders his price (payable in his bachelor quarters), the tigress melts into a woman with a weakness for long-suffering Salesman Dailey.

As a story of Manhattan's frantically competitive Seventh Avenue, the movie is no truer to life than it is to Weidman. But the picture shrewdly cashes in on the superficials of the garment-center scene, slightly altered for Hollywood slickness and stitched out with some sharp dialogue. This background, plus Michael Gordon's spirited direction, Actor Dailey's breeziness and Actress Hayward's fire, brighten the old scenario about the ruthless career woman who is redeemed by the love of a good man.

Follow the Sun (20th Century-Fox) follows the career of Golfer Ben Hogan from his beginnings as a caddy to his stirring comeback in 1950's Los Angeles Open, a year after he was almost crushed to death in an auto wreck (TIME, Feb. 14, 1949). Hollywood's first major film about golf -- and the first in a new cycle of sport movies* -- sticks reasonably close to the facts, and the facts add up to one of sport's most inspiring stories.

Golfer Hogan (Glenn Ford) and his wife Valerie (Anne Baxter) struggle along on shrinking funds from tournament to tournament before he hits a champion's stride. He practices interminably, frets over his game, the antagonism of a sport columnist, his victories over a happy-go-lucky friend (Dennis O'Keefe) resembling the real-life Jimmy Demaret (who, like Golfers Sam Snead and Gary Middlecoff, plays himself in the movie). Then comes the near-fatal crash.

Though the real Hogan comeback is made to order for drama, the picture must work overtime to warm up the famed Hogan reserve. It does so partly by accenting the devoted loyalty of the golfer and his wife, partly in the casting of likable Actor Ford, who, with Hogan's coaching, also gives a good imitation of the master's golfing technique. But Follow the Sun humanizes its hero mostly by picturing him as an introvert who always wanted, deep down, to be liked by the crowd, despite the emotionless surface he displays as a grim perfectionist on the links. This view of Hogan, which seems somewhat romanticized, pays off with an extra dividend of surefire appeal: the golfer's realization, as messages of sympathy and encouragement pour into the hospital, that people really care.

* Among a long list of others on the way: Jim Thorpe, All American, The Dizzy Dean Story, a football comedy called That's My Boy and two baseball films, Rhubarb and Angels and the Pirates.

This file is automatically generated by a robot program, so reader's discretion is required.