Hearst's Hideaway

To the promotion department of Hearst's big (circ. 347,467) Los Angeles Examiner, the world's sorry state offered a fine chance to boost circulation. Asked the Examiner last week: "What are you doing to protect your precious personal papers and valuable documents in the event of atomic bombing?" Sure that few Angelenos were doing anything, the Examiner printed a coupon entitling them to get their insurance policies and other documents microfilmed at Examiner headquarters for 25-c-/ apiece. The Examiner promised, in addition, to deposit one copy safely in a vault in Colorado Springs. One Examiner reader was unimpressed. Said he: "To hell with my insurance policy. I wish they'd microfilm me and stow me away until it's all over. My letters can stand a lot more of a beating than I can."

This file is automatically generated by a robot program, so reader's discretion is required.