Dear Time-Reader The card below (complete with holes) should be familiar to all but the most recent TIME subscribers. It's the renewal card our circulation department sends you to advise you that your subscription to TIME is up for renewal. All of the card's perforations and code numbers refer to you. An explanation of them follows:

A. The code, giving your state, city, street address, and the first and last initials of your name (e,g., the F and W in the subscriber's name above).

B. and O. Class: whether you are a student, clergyman, educator, member of the armed forces, and thus eligible for a special rate.

C. F, and N. The month and year in which your subscription expires.

D and K. Type: whether your subscription was sent directly to us, or was a gift, etc.

E and P. The order number given to your subscription when it was received by TIME.

G and M. Card number: a control punch to satisfy the requirements of our sorting, filing, recording, etc. machines.

H. The length of your subscription (one year, two years, etc.).

I and J. The date when a renewal reminder was mailed to you, and how many of them have subsequently been sent.

L Whether your subscription is for TIME, LIFE, or FORTUNE.

Cordially yours,

This file is automatically generated by a robot program, so reader's discretion is required.