Monday, Sep. 04, 1950
Coast to Coast
Television's coast-to-coast expansion kept right on going. In Manhattan, Broadway had just lost two more legitimate theaters to TV:* the 3,000-seat Center Theatre will be converted by NBC into one of the world's largest TV studios; the Mansfield Theatre (former home of such Broadway hits as The Green Pastures, Anna Lu-casta), which CBS will lease for five years. In Hollywood, CBS announced last week that it was also buying a 13-acre site now occupied by Gilmore Stadium, the ball park of the Pacific Coast League Hollywood Stars. At a cost of $35 million, CBS will erect a five-building Television City there, hopes to be telecasting its first shows by 1952.
*Broadway's losses to date: 16 theaters to radio and TV, 21 more to the movies.
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